Privacy Policy
Last Updated: 2026
Middleton Town Centre ("we," "us," "our," or "Company") operates the middletontowncentre.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, which focuses on King Casino affiliate content.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or account registration.
- Technical Information: IP address, device type, operating system, browser type, and referring URLs.
- Cookies: Small files stored on your device to track preferences and Site usage (see Cookie Policy below).
- Usage Data: Pages visited, time spent on Site, clicks, and interaction patterns.
- Affiliate Data: Referral tracking information to monitor affiliate performance and commissions.
2. How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand user behaviour and Site performance.
- Tracking affiliate referrals and calculating commissions for King Casino and partner operators.
- Improving Site content, functionality, and user experience.
- Sending promotional materials and updates (with your consent).
- Fulfilling legal obligations and protecting against fraudulent activity.
- Responding to your inquiries and customer support requests.
3. Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to improve our Site (e.g., Google Analytics).
- Affiliate Cookies: Monitor referrals to King Casino and partner operators for commission tracking.
- Marketing Cookies: Deliver targeted advertisements and track campaign performance.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
4. Third-Party Links
Our Site contains links to external websites, including King Casino and other gambling operators and affiliate partners. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing personal information or engaging with their services.
Third-party operators may collect information about you independently of our Site. Please exercise caution and review their terms and conditions carefully.
5. Your Rights
Under UK and EU data protection laws (including GDPR), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us using the details below.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Personal contact information is retained for the duration of our business relationship plus 3 years.
- Analytics and usage data are retained for up to 26 months.
- Affiliate tracking data is retained for accounting and tax purposes (up to 7 years).
- Cookie data varies by type; consult our cookie management tool for specific timelines.
You may request deletion of your data at any time, subject to legal and contractual obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about our privacy practices, please contact us:
Email: privacy@middletontowncentre.co.uk
Website: middletontowncentre.co.uk
We aim to respond to all data requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Disclaimer: This Site is an affiliate service and does not provide gambling services directly. All gambling activities are conducted through third-party operators. Please gamble responsibly and verify the licensing status of any operator before engaging.